Optimizing your website for search engine result ranking could be a critical task for any author. But you’ll be surprised to know that you could do it yourself in just some simple steps.
This is my optimizing result:
The tool I used to check/audit is Google Lighthouse and you can see in the screen capture above, it scored 96. I did it in just few steps.
Step 1: Using wordpress & its plugins for your websites
WordPress is one of the most SEO friendly platform not just for blogging as it’s created for but also a multi-purposes platform.
This is the list of basic pluggins I used for my websites:
- All In One SEO Pack: Generates XML and RSS sitemaps to submit to Google search console & robots.txt file
- Antispam Bee: An alternative to Acsimet but totally free and no need to register (that’s what I like)
- Head and Footer Scripts Inserter: To insert Google Analytics or any site verification. Of course, there’re plenty of Google Analytics automation made already but I’d like to do it manually.
- Duplicate Post: Sometimes you’ll need to use a same structure of a kind of post then it’ll help.
Step 2: Load your website with Developer Tools opened (Ctrl + Shift + I or F12)
Then in console tab, make sure that you’ll fix all kind of RED & YELLOW alerts.
Even if Google or any search engine doesn’t punish your website because of errors, they still have bad effect on your site. So please do it as soon as possible.
Step 3: Choose a “good” theme
May be you don’t like default themes of wordpress and you’ll choose another beautiful theme for your site. But what do I mean keep telling you about a “good” theme. Just one point: Mobile Friendly Test.
Please assure that your chosen theme fits mobile view very well or Google will punish you for that. Your website will have less priority on mobile phone searches.
Step 4: Use HTTPS instead of HTTP
HTTP still ok, but Google officially announced about prefer HTTPS over HTTP. Then please upgrade your site to HTTPS.
I have talk about HTTP & HTTPS and SEO here
Step 5: Always have a clear & related meta for images
Your website may use a lot of images, then it should be defined carefully with all meta information: caption, description, filename, alternative text, …
Google and other search engines will search and read images for sure. So please make your website a trust & healthy source.